Launch paid campaigns · $2K+ MRR

Meta Ads that drive customers

Full-funnel paid acquisition for SaaS - B2B or B2C - measured against revenue, not vanity metrics. A €499 setup, then 100% results-based: you only pay for the customers we bring you.

Book a Discovery Call Our process
They often tell us

“Meta doesn't work for B2B SaaS”

It does - when it's built right. When it falls flat, it's almost never the channel - it's one of these six mistakes. They're also why most SaaS founders can't crack ads alone, and why the wrong agency quietly burns through your budget:

They don't really know their ICP

Targeting and messaging get aimed at everyone, so they connect with no one.

Tracking is an afterthought

Without solid server-side tracking, the algorithm optimizes half-blind and burns budget.

They run static ads only

No video, no fresh hooks - nothing that stops the scroll or builds genuine interest.

Traffic goes to the homepage

Visitors land on a generic page instead of one built for the exact person who clicked.

They chase only ready-to-buy users

Skipping educational, trust-building content means the other 95% never warm up.

They optimize for the wrong event

Chasing cheap clicks instead of real pipeline teaches the algorithm to find the wrong people.

Fix all six and Meta becomes one of the most scalable acquisition channels a SaaS can have. That's exactly what we build.

Our Process

How it works

  1. 01

    Deep product & ICP analysis

    We get to know your product as deeply as possible - the same goes for your ICP and the way you're positioned in the market. Often, we help you sharpen that positioning.

  2. 02

    Competitor research & strategy

    We study every competitor - what's working for them and why - then turn those insights into a clear strategy built specifically for you. Part of that is deciding whether we go after leads or direct subscriptions, based on your pricing, product, positioning and whether you have an SDR team.

  3. 03

    Ads & landing pages

    We create ads and landing pages that speak directly to your ICP and the exact customer profile you're chasing - not a generic audience.

  4. 04

    Tracking & launch

    We wire up full tracking coverage and launch - so from day one, every click and every dollar is measurable.

Why expertise matters

B2B SaaS funnels aren't like e-commerce

In e-commerce the path barely changes - someone sees a product, wants it, buys it. SaaS is a different game. You're choosing from a dozen different funnels, and the wrong choice quietly drains the budget before you ever see why.

Without someone who has actually run them all, it's easy to get lost. Just look at how many ways there are to bring in a single customer:

Quiz funnel
Instant-form funnel
Direct sign-up funnel
VSL + book-a-demo funnel
Lead-magnet funnel
Webinar funnel
+ a dozen more
One paying customer

Some of the ads that print money for our clients

GenPage ad - Direct Sign-Up funnel
GenPageDirect Sign-Up funnel
Partnero ad - Direct Sign-Up funnel
PartneroDirect Sign-Up funnel
ProductAI ad - VSL + book-a-demo funnel
ProductAIVSL + book-a-demo funnel

Knowing exactly which funnel fits your product, your price point and your buyer - that's what we're here for.

Let's talk
Pricing

You pay for results

Launch paid campaigns$2K+ MRR
€499 one-time setup fee
Then 100% results-basedYou only pay for the customers we bring you
How it works: for every customer we bring you, we earn their first month's payment - nothing more. Land a customer on your $99/mo plan and that's $99 to us, once.
Book a Discovery Call
Optional add-ons
Seminars, filled with paid trafficWe organize the seminar and fill the seats with paid ads targeting your ICP - a room full of qualified prospects. +€250per seminar
Email marketingOnce you have a user base, we do everything possible to lift conversion - for your organic users and the paid users our campaigns bring in. +€400per month
FAQ

Meta Ads for SaaS, answered

How does your results-based pricing work?
You pay a one-time €499 setup fee. After that, for every customer we bring you, we earn their first month's payment - nothing more. If we bring you a customer on your $99/month plan, that's $99 to us, once.
Who is this for?
SaaS companies with at least $2K in MRR that want to scale - B2B or B2C. If you're earlier than that, our GTM strategy is the better place to start.
How much should a SaaS company budget for Meta ads?
It depends on your price point. If you sell a low-ticket product - a cheapest plan up to around $100/month - we can start with about $1,000/month in ad spend and still gather real signal. If your entry price is higher than that, plan on at least $2,000/month so the algorithm has enough conversions to learn from. Management is separate, and we size spend to how fast you need results rather than a fixed package.
How long before Meta ads show results for SaaS?
You'll usually see early signal - cost per trial or demo - within 2-4 weeks once the pixel has enough conversion data. Revenue impact takes one full sales cycle to read honestly, which for most SaaS is 30-90 days. We never judge a campaign on day-three numbers.
Do Meta ads actually work for B2B SaaS?
Yes - the people who buy B2B software are on Instagram and Facebook like everyone else. The difference is the funnel: B2B needs a longer nurture path (lead magnet or low-friction trial, then email and retargeting) rather than expecting a cold click to convert. We build that whole path, often paired with lifecycle email flows, not just the ad.
How do you measure SaaS ad performance?
Against revenue, not vanity metrics. We track cost per qualified trial or demo, trial-to-paid rate, CAC and payback period - tied back through your analytics or CRM. If a campaign can't be connected to pipeline or revenue, we don't keep running it.
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