For SaaS just starting out

A GTM strategy for SaaS, guided step by step

You've built the product - now you need users, and nobody has handed you the playbook. We guide you through acquisition step by step, so you always know what to do next and why.

We dig deep into your product first, then build the strategy around it - not the other way around. It's why we're called Grol - it comes from grow.

Research

In-depth market research

We study your market, your competitors and your buyers to back up every strategic decision we make together.

Before any channel decision

Offer, messaging & positioning

We sharpen what you offer and how you talk about it, so your SaaS becomes the obvious pick for the right people.

Picking where to show up

Channels that fit your budget

Organic first if money is tight, paid when the fundamentals are there - we never push you into Meta just to start working together.

Your first conversion point

A landing page for your ICP

A high-converting page built around the exact pain your ideal customer feels, so the traffic you get actually converts.

The plan

Step-by-step go-to-market plan

A clear, ordered plan that takes you from first users to first paying customers - you always know the next move.

Inside the product

Onboarding & trial-to-paid

We watch how people use your product and fix where they drop off, so more trials turn into paying subscriptions.

In practice - ProductAI
-40%
Churn

Digging into the product and watching how people actually used it, we advised ProductAI to simply add more AI photo-generation templates - but only for a few specific categories. That single change brought their churn down by 40%.

Pricing

Simple, monthly

Get a GTM strategy €599 per month Book a Discovery Call
Optional add-ons
Your full website, built for youWe plan the layout and structure, write all the copy and build it - you get a ready-to-launch website. +€350one-time
Promo video for your SaaSA polished promo video that shows what your product does and why it matters - ready for your site, ads and socials. +€250one-time
FAQ

GTM strategy, answered

How much does the GTM strategy cost?
€599 per month. If you also need a website, we can plan, write and build it for a one-time €350, and we can produce a promo video for your SaaS for a one-time €250.
What does GTM strategy mean here?
It's the work that sits before and around the ads: understanding your product deeply enough to get the positioning, offer and messaging right, then picking the channels that actually fit your product instead of defaulting to whatever we sell.
Will you tell us Meta isn't the right channel?
Yes, if that's what the evidence says. We'd rather tell you a channel isn't a fit before you spend on it than convince you it is just to start working together. The goal is picking what has the biggest potential for your specific product, not selling our own service first - see how we run Meta Ads when it is the right fit.
What do you mean by improving conversion in the product itself?
We watch how real users move through your site and your product, spot where they hesitate or drop off, and hand you specific, prioritised changes - to your landing pages, onboarding, or pricing - so more of the traffic you already have converts and sticks.
Do we need this before running ads?
Not strictly, but it makes every dollar of ad spend work harder. Positioning and channel-fit decisions made without digging into the product tend to get expensive to unwind later. Getting them right first is usually the cheaper path.
Is this a one-time engagement or ongoing?
Both work. Some teams want a focused GTM sprint before launch or a relaunch; others want us reading the product and market on an ongoing basis alongside the ads and email work. We scope it to what you actually need.
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$2K+ MRR

Launch paid campaigns

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